Start Site Promotion With Directory Submission

With the rise in popularity of search engines as a channel for consumers and businesses to seek information, service providers and retailers; companies are now looking towards search engine optimization as a low risk, high return investment.

Directories are places where users go to find websites, just like they do with search engines. While search engines normally accept almost any site or page that is submitted to them without looking at its quality, directories usually only accept sites that offer quality information.

However, like everything to do with internet marketing, it is not that simple. The links have to be formatted in a particular way to offer the greatest increase in search engine positioning. Submitting your site to good directory is also very important.

From where to start:
You should always begin your website promotion agenda by listing your website in the most popular online directories. These directories can significantly affect your search engine ranking so it is a wise move to list your website here before you submit to the search engines.

You can check the link popularity of the site before submission using link popularity tool. Submitting your website to the directories is an easy process, requiring very little effort. However, making certain that the site will be accepted is the difficult part.

There is a growing discussion among webmasters whether it is worth it to submit to the directories. Some says it helps, while others disagree. Some think that it’s not worth to spend a lot of time to submit sites to a large number of directories, claiming that it’s worthless.

Those who disagree can check the search position of the directory before submission using search engine position tool. Let us see now the advantages of directory submission.

Directory submissions are helpful to boost page rank if:

oIf directories are search engine friendly

oIf directories have good page rank

oIf submission is made to relevant category

There is no 100% perfect ways to get at the top of the search engine results. But there are many things you can do to rank high in search engine result. One of them is using one way links. Submitting your site to web directories you can receive a bunch of one way links and good rankings in the search engines.

Common reasons for disapproval of directory submission:

- Site does not fit into the directory’s topic.

- Having under construction or incomplete section.

- Same titles and description as previous submitted site.

Necessary information for directory submission:

URL: This is important because many systems create your listing automatically and without the http:// your link may not work, while in the other directories your site may not work with ‘http://’.

TITLE: It is good to alter the title and description while submitting to different directories.

DESCRIPTION: Prepare the description in such a way that it matches the site.

CATEGORY: When selecting the most appropriate Directory category to submit your site to, conduct a search for your main keyword phrase and view the various related categories.

EMAIL ADDRESS: Many directories require an email address to allow them to verify your listing better to use a free email address instead of a company one to avoid thousands of spam mails.

Web Internet Marketing, Increase Income By Improving Sales Process In Any Business On The Internet

Web Internet Marketing: how to make this year a phenomenal success for your business

Many people who are trying to build an internet marketing business or run any business, whether trying to start a business or improve on an existing business, never really give themselves the gift of “Brutal Honesty” and this is never to be underestimated it is just too important to miss. We can all learn a great deal from past experience be it in an existing marketing career, starting a web internet marketing business or just improving on last year and building a better business on the internet for 2011. People simply don’t think about their internet marketing business much beyond the idea that they’d like to make more money, and let’s be honest with ourselves we would all like that, but a better business requires an improved business plan constantly evolving and focusing on strengths and weaknesses, this enables analysis of what is working and what we may be wasting our time on.

Without doubt everybody wants to improve their business model, but if you really want to achieve your income goals, then you need to be brutally honest about yourself and your business plan. You need to think about your business, assess your business and make wise choices for your business to increase your income in 2011. Now as I said earlier these principles apply to a career as much as they apply to a web internet marketing business.

Now let’s get started analyzing and creating a better Internet marketing business model.

What I’m going to talk about right now totally fits in with any business on the internet. This is a monumental fact and philosophy that if followed will allow you to achieve your goals automatically every day. I’m going to tell you how to plan your business on the internet for 2011. Now it may well not sound like an obvious topic, but I can guarantee you that analysing and eliminating what did not work last year is the single best way to increase your success. When I first started in my business on the internet, I didn’t plan at all, literally. There was so much to learn, and I was so confused, that I didn’t know what to do. I now know this to be “information overload” and information overload restricts your thought process and prevents you from focusing on what you know that you need to do to achieve the results that you deserve.

How many times have you finished your day and thought, “My objective today was to achieve X but I was distracted by Y and did not complete my intended task for the day”, well my friends this is something that has happened to us all and it’s something we all need to try to eliminate. You see when I first started an internet marketing business plan I was constantly distracted by a learning plan. All that I really knew for sure was that I wanted to create a business on the internet that allowed me to live the life I wanted to live. So I kind of muddled through, trying this and that, trying to figure out what worked and what didn’t. I bet this sounds all too familiar to most people reading this article, am I right?

It wasn’t long before I realized that I was going nowhere, it had been a year or two and I felt like I’d made little or no progress at all, sure I had learned a lot but I had neglected to take decisive action. It was very frustrating, but I wasn’t sure what was wrong. Then I asked some friends what they thought about what I was doing and how I was doing it. This was a couple of years ago when there were not so many successful internet marketers and business coaches. Now I needed some brutal honesty so I asked some friends who were having similar issues to be brutally honest with me.

It was clear to most of my friends that the actual problem was not sticking to a real internet business plan. I was chasing anything that I thought would work consistently, and that meant that I chased just about every web internet business model I could find, and as a result I failed to focus long enough on any one of them. Let me save you some years of frustration by telling you that you MUST have focus and you MUST have a business plan. It doesn’t have to be perfect. It doesn’t have to be original or something fantastic. It simply oh so just has to exist. An internet marketing business plan, plus a learning plan equals a business model that should not be distracted from.

You may well be surprised at just how easy this is to do. There are only five steps, and they build on what you probably already know, but information overload has prevented you from implementing this as an actionable business plan. There are entire books written about this topic, but I’m going to give you a short plan for simply getting things done. Maybe that will save you some reading.

Right Then here goes let’s get started, Here are the important steps that will improve your Internet Marketing business and your personal success.

First Step

Assess Last Year Now I know that’s a bit obvious but all too many people miss this point, this is what most people know they should do but fail to do, now can I go into a little more detail. If you had a plan for last year, ask yourself (and your friends) how things turned out, ask yourself these two simple questions and be brutally honest with yourself about your answers!

* Did you achieve your goals?

* If you didn’t achieve a particular goal, why do you think you fell short?

Many people may not have had a plan last year; if this is the case then it’s just a matter of comparing your results to your goals. Even so you owe it to yourself not to skip this step. You just have to do something different maybe even something a little easier or simpler that you can really focus on. What you need to do is analyze what you want to achieve overall (success as you see it), and what you actually achieved last year to try to make progress toward that goal, then you need to focus on the steps that you took last year that had any sign of successful results before you were distracted or moved on to something else.

Sure, you may not have made it yet, but ask yourself if you really tried, I mean really tried and if you really focused on things that achieved even the smallest of results and just how hard you tried. I strongly suggest that you need to be very specific here. Ask yourself what you did specifically to achieve your long-term goals, and be brutally honest with yourself (again) and figure out if you wasted time, or lost focus, or whatever may have been responsible for preventing you achieving your goals. You will probably realize that you had little or no web internet marketing plan. This is the exercise I recommend all be it a simplified version, but I want you to look very deeply at what happened. Talk to friends and mentors. Talk to your family, if you feel comfortable doing that. Figure out where you’ve been for the past 12 months, so you can set yourself up to figure out where you’ll go in 2011.

Second Step

Now go and select three big goals for 2011 Goals that you know that you can achieve if you put your full focus onto them. You see a year is just an arbitrary target. You can have lifetime goals if that is what you want or perhaps even your goals for the next decade. But focusing on 2011 can help you start achieving goals on a regular basis, which is what success is all about. So choose one, two or three big goals to accomplish next year, and then you will quickly learn to recognise exactly what success looks like.

You can have a single goal. That’s fine, and it might actually make you more focused. But if you have two or three, that’s good as well. However please do not pick any more than three goals as to do so is just setting yourself up for failure. That will hurt you more than you can imagine in the long run. Having too many goals is like having too many television channels to choose from. You end up hopping around looking for something good, and you end up not really watching anything. Quite similar to information overload, now do you understand what I’m telling you? Too many goals are a distraction. Between one and three well-defined goals lets you focus like a laser beam. Here’s what a well-defined goal looks like.

First, it will be concrete not fluid. That means it’s clearly something you want, and it’s specific enough to mean something in the real world. It’s all well and good to say “I want to be wealthy” but what does that mean? Put a number on it. Flesh it out. Make it as concrete as you can make it. Second, it has to be actionable for you, meaning that you can make progress toward that goal. It’s fine to say you want to fly a plane, but are you really equipped to do it? Most people aren’t, and it’s probably not a good goal for your internet marketing business anyway.

Third Step

It is very important that this or these goals are achievable with a stretch maybe but achievable! It is also important to make your goals something that stretches you a bit, sort of like athletic training. If you don’t push yourself, you’ll never achieve more in achieving a better business. However be realistic don’t push yourself to the breaking point. Push yourself hard, but not enough to get hurt. This is a judgment call, for certain, but it’s also something you can both measure and feel.

Here’s an example for you, if you failed to make any profit last year, saying your goal is to make five thousand dollars a day next year is clearly unrealistic. If you get there, great! But maybe consistently making $100 a day is a nice stretch goal and would give you a great lifestyle I’m sure $36,500 is not to be sneered at, but is realistically achievable in today’s web internet marketing business world whether you are building a traditional brick and mortar business, a business on the internet or maybe even an e-bay or e commerce business, it doesn’t matter $100 a day is realistically achievable and that’s what counts every time.

Fourth Step

It needs to be exciting. I can’t emphasize this one enough. If your goals don’t motivate you to get out of bed in the morning, get other goals. Really, that’s what goals are all about. Make sure your goals engage your mind and get you fired up. Once you’re armed with your well-defined goals, it’s time to plan how to achieve them.

Again I don’t want to over emphasise this, but I now have a philosophy in life, if I don’t enjoy doing something then I don’t do it, simple. I love my work and enjoy everything about my internet marketing business, and I enjoy helping other people which is why I have enjoyed writing this article, and I truly hope you find benefit in reading my articles and books. There is a very old saying that applies to you if you are starting a business and here it is:

“God will not get you out of bed in the morning; you have to do that yourself”

Fifth Step

Determine Each Goal’s Success Factor” that means that you have to figure out what you need to do to achieve each specific goal. If your goal is to make $100 a day, you need to make $100 a day to achieve it. But I’m talking about going beyond that. For example, the success factor for that goal might be for you to

* Sell your own product for $27

* Sell eight copies per day to net $100 after you pay 50% commissions.

If it’s not a web internet marketing business that you are building then branch out, find new products or services to sell, remember new business is additional business, and please never ever neglect your existing customers, bring them value because it is far more difficult (and expensive) to find new customers than it is to look after your existing customers. Banks take note! Notice that your marketing business plan is now very specific. It talks about what your business on the internet model is (selling your own product) and what kind of results you need to get. You’re not to the place of defining how you’ll get there yet (that’s next), but you’re clearly saying what you need to achieve to accomplish your goal. “You just have to have faith, you do not need to see the whole staircase; you only need to take the first step” Dr Martyn Luther King.

There are no right or wrong answers here, your internet marketing business model might be affiliate marketing, or selling your own product, a mixture of the two, or even something else. Oh yes, and the goal you’re trying to achieve needs to influence the success factor that you come up with for that goal. The example I just gave you was a specific revenue goal. But your goal could be something like building your list to 10,000 subscribers. In that case, your success factor could be:

* Give away something for free, a free report on the front end maybe, always aim to under promise and over deliver, go that extra mile.

* Attract 100,000 visitors so a relatively low 10% conversion rate will be good enough.

Different types of goals, different success factors. Now that you know what your success factors are for each goal, it’s time to determine exactly how to get there. Yep time to take action.

Sixth Step

Unit Management: In other words break down your goals into smaller more manageable parts that you can focus on, and give yourself time targets in which to achieve them. There are two flavours of this; the first thing to do is break your goal into smaller more manageable and achievable chunks that you can work on throughout the year. The second thing to do is to break those smaller chunks into specific tasks so you know what to work on today.

Maybe you’ve heard this old saying how do you build a house? The answer is planning, design and then building bit by bit, foundations, walls, roof, windows, plumbing, now do you get the idea? You see you cannot do everything at once so break it down into smaller more achievable more manageable segments that you can easily achieve on a daily basis, then anything else that you achieve is an additional triumph for that day, and boy does that feel good, it makes your mind go into over achievement mode and this state of mind is very sticky, even more sticky than the mindset of I haven’t achieved!

Start with time. Break each of your big goals for the year into quarters, as in calendar quarters. If your goal is to make $100 a day, maybe you should be making $25 per day after the first three months, then $50 per day after six months, and so on. Then break each quarter into monthly goals. So maybe you should be making roughly $8 per day after the first month, or something similar. There are several ways you can break your goals down into quarters and months, based on the type of goal you’re dealing with. The two most common are:

* You can “ramp” the numbers you want to achieve, such as ramping up your subscriber count each month.

* You can set milestones, such as how much free time you have per day at the end of each month.

Now, once you’ve broken your goal into smaller chunks, it’s time to come up with the daily and/or weekly tasks necessary to achieve each smaller goal. For example, to get to your $10 per day after the first month, you might say you’ll get, on average, one new sale of your $27 product per day (that will do better than $10 per day, but you get the point). If you assume a one percent conversion rate, which is pretty conservative but also pretty common in today’s web internet marketing, you’ll need 100 people to see your offer every day, you then need to specify how you’ll make that happen. Maybe you’ll write a new article to publish, or make some more forum postings, or whatever it is that is needed to improve your business on the internet.

This is where you get to use your head, and ANY other resources you can draw on, to figure this out. Of course until you have some real numbers to base your estimates on, you’ll have to guess. That’s fine. Go ahead and guess and learn. Sometimes it’s easier to think of things on a weekly basis. In this example, you might say you’ll shoot for about 50 sales per week and do the daily tasks necessary to make that happen. This is where the dog sees the rabbit, so to speak. It’s where you do the relatively simple daily things to help you achieve your big goals. You’ll be building the house one brick at a time.

Seventh Step

Build in accountability: This is the step most people miss, and it’s a killer if you overlook it. You need to be accountable for doing the daily or weekly stuff necessary to achieve your goals. I’m not saying you need a baby sitter, but you do need to recognize that you’ll have a tendency to neglect your tasks. Understand that it’s happened to all of us – however In the end, there’s no substitute for being accountable to you. You just have to commit to doing what you need to do, and stick with it. But sometimes a little external encouragement can give you a big boost. So find a mentor or a friend to help you stay on track. Here’s how I suggest you do it:

* Tell this person that you want to get some friendly nudging from time to time so you don’t neglect what you need to do to succeed in your internet marketing business.

* Schedule a periodic meeting or phone call with this person to report your progress.

* Be honest with this person about what you really did or didn’t do since your last conversation.

* Tell this person to give you a slap on the hand if you don’t get the job done really, if you don’t care about accomplishing your goals, having this kind of accountability partner won’t help you.

Now if you do care, (and I know you do) knowing that you’re going to have to admit to somebody that you fell short could give you the motivation you need to stay focused. Every little bit helps. And you can use your regularly scheduled accountability conversations to assess your plan, too. If it needs changing, change it. It’s a plan and it’s not written in tablets of stone. That’s what this entire planning process is really all about “making progress”, assessing progress and achieving things so it gets to be a habit.

Like I said, I previously failed to do this, and my results were anything but impressive. Once I started planning like this, I very quickly realized that success isn’t hard at all. It’s a matter of breaking things down and accomplishing smaller goals. Over time, the small goals add up to bigger and bigger goals.

Finding the Best Home Based Business That’s Just Right For You

For many years now I have always had a dream of having my own home based business. The whole idea of working from home, being my own boss really appealed to me. I always visualized the whole concept of being able to leave my full time job behind and actually being able to make a lucrative six figure income from the comfort of my own home.It was about three years ago when I really got serious about pursuing my dream of becoming a home based business owner, and so my search was on for just the right opportunity. Now being the way the law of attraction works I had my mind set on finding the right business opportunity,well all the opportunities started finding me. I came across business that were scams of course, but I also came across a lot more that were legit and potentially good money makers. The thing was choosing the one that was right for me.Now I can honestly say that over the past few years I have attempted maybe four or five home based businesses. And how many of these have I been successful at? None. Now I have had all the motivation and all the desire in the world. But the problem was quite simple I just did not like or more important I did not enjoy what I was doing. I had to do things like chasing down family and friends, inviting these same family and friends over to my house, under a false pretense. After feeding them I would then gather them around for a big sales presentation. I really didn’t like doing this, but Hey I was trying to make money. Later it seemed like all my family and friends were avoiding me.Then I got myself involved in a business opportunity that promised to be very lucrative, but it involved Cold Calling potential costumers. I hated this even more than chasing down family and friends. I remember dialing the number and hoping the person wouldn’t answer the phone. I was actually giving myself all kinds of dumb excuses why I couldn’t sit down, get on the phone and work my business. So the point I’m trying to make with all of this is the reason I failed at these businesses, is i just didn’t like what I was doing.Now to the present. I can happily tell you that now I am now a successful home based business entrepreneur. What’s different now than before? Enjoyment. I really enjoy what I am doing in my business. After discovering Online Marketing I have since developed a passion for my home based business. And I have come to realize when you have the and love of what you are doing, you can’t help but be successful.It’s all about leveraging the amazing power of the internet. This is by far the best method of attracting huge amounts of traffic to my business. And the unique part about marketing a business on the internet is it’s always 24 hours a day seven days a week even Holidays. So I am attracting business even as I sleep. And basically that is the key to a truly successful business. Making money while you sleep.Alfred W Simkins 3rd

Home Based Business Ideas to Earn Extra Cash

There are many home based business ideas, which provide cash earnings to willing individuals. You can work at the comfort of the home and earn funds. All you need is to have a good attitude to work and must spend some time to do the work. The money can be used for some other things such as in paying a bill or for purchasing medicine, etc. Senior citizens care is one of the home based business ideas.You can provide training to some young people, who are interested in looking after senior citizens. It has been found that both the husband and wife are busy in their professional engagements while the children are out at the school leaving senior citizens alone at the home. Many people want their parents to be looked after properly when they are away and hence it can be adopted as a profession to earn money as well.Candle making is one lucrative home based business idea. You can impart the training work on how to make a candle. During festive seasons like Christmas, New Year, etc there are great demands for candles and people would like to make candles for business purpose. You can give job opportunities to some people in your nearby area with the knowledge of making candles.You can teach them the art of preparing candles in different colors and different shapes and sizes. You can also sell the products to online stores. You can also initiate the idea of the handy-man service to help elderly for common errands. Some elderly people prefer someone to do odd jobs in their house. The people from handy-man service can help them.Work at home is really an advantage for women. She remains there always in the house and is able to do both household work as well as home based business. Home-based daycare center is another business idea. Babysitting of some infants and children is also a great idea to earn money. You have to be very careful in the treatment with babies and need a qualified nurse or health worker for emergency situations.Home gardener is another home based business idea. You can select some people, who are interested in doing the work and give training and offer jobs to your nearby area. Plenty of people do not have the time to look after the home garden. Such people are always in the look out of home gardeners.The educated people can work through online facility if they are interested in writing career. Freelance writing is a decent option. As a writer, you can earn substantially well. One thing to recall is that you must not copy anything from the internet. You can research the net for the topic as you research the library book for writing. But you should write in your own words. You can earn money by doing online surveys as well. The advantage of this is that there is no fixed time for the work. You can use your spare time for doing surveys and earn money.

The Formula of Success in Home-Based Businesses

Home based businesses are invaluable opportunities that are sometimes overlooked and underestimated by many people. At the end of the day, with such kind of attitude toward home based business opportunities, most people fail as all their efforts fall in vain.If you are a prudent and a serious seeker of home based business, you have to be full of vigour, patience, and optimism. Yes, the possibility of failing is high, but the possibility of becoming successful is higher. If you think this way and close all rooms for your apprehensions and inhibitions, you will surely succeed in the end.The promises of success, huge profits, and less time of work attract many opportunity-seekers to engage in home based businesses. But what they fail to realize is that, success can not be achieved overnight or in a week. Rather, success takes a long process and this goes the same if they are managing a home based business. And, as long as they know how to utilize their skills, resources, the technology and its features, and strike the while it’s hot, all will eventually become well.To keep going is one of the key elements of factor in the success formula. Once you learn to take consistent course of actions, from creating the business plan, putting up the business, and nurturing the business through relevant marketing and delivery of high quality products and services, clients will be gained and huge sum of profits will be earned.Gathering of significant information should never be stopped. Opportunities for home based business are so immense but not all live up to its promises. So, don’t rely on easy success and think that profits can be gained by not working hard for it. In fact, the other key element of success is complete hard work and this should be remembered at all times.More so, never ever believe that trying new things and being innovation don’t pay off. The truth of the matter is: innovation and breakthroughs are what clients wait for. And if you give them what they wait for and want you will easily make them your source of sales and as a result such clients will let your business live for a longer time. Finally, legitimate home based opportunities shouldn’t be likened to winning a lottery which can happen without effort-it is not and will never be.

Small Business Lawyers – Are They Needed?

Are business lawyers still needed even if your business isn’t that large? Well, one main concern when your business is small is the cost. And for this matter, getting the service of a small business lawyer might be a major expense especially if you are seeking for someone who is notable on this field.

Your business might still be small at present, but do you ever want to have your business remain that small all your life? Small business lawyers know the usual problems that the business owners are facing just to take their business on the next level. They can assist you in almost all of the aspects from legalities to your rights and in counseling you on the things that may put your business at risk.

For the most part, those who owned small businesses don’t even think of hiring a small business lawyer until problems arise within their such as a lawsuit. If only entrepreneurs would realize that if they have only hooked with a lawyer when their business was just starting out, issues could have been prevented and the expenses would not be that much higher since you have to pay for the court cost, settlement, and more.
Ample of small business lawyers are out there and here are some of the tips on what to look for if you want to hire one.

• Since the lawyer will be working for you, make sure you’ll hire someone who is familiar with what you are doing and on the issues that you’re currently and will be encountering. It’s would be preferable if the lawyer is referred to you by a friend who can vouch on their capability to manage issues that are likely similar to yours.

• It’s very crucial to know personally the lawyer that you’ll be dealing with since you will trust him with almost every aspect of your business. A cup of coffee with him would be good to determine if his personality works pretty well with yours.

• Extensive knowledge in operating a business like yours should be a must. He should be equipped with enough expertise on things like licenses, permits, contracts, and other legal documents that are necessary in the smooth operation of your business.

• Furthermore, your small business lawyer must be reliable at all times. He must also be readily accessible so you must have the necessary contact details such as his mobile number, office number, or email address in case emergency arises.

Whether big or small, business lawyers can do a great deal of help for you and in your business as well. You will certainly end up saving more amount of money than what you think. Apart from finances, they can save you a lot of time and effort. If you were able to hire a good business lawyer, he can represent your business in whatever legal matters including taxation, copyright advice, etc.

Again, whether big or small, a business is sure to encounter litigation and other several legal concerns. There can definitely be no end on this matter such as the negotiations, the process of buy and sell, property leasing, and many other issues. Certainly, business lawyers are the ones who are imperative when it comes to business.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.

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